In a business or corporate context, blue is connected to feelings of calm, confidence, security and trust. Research has shown blue enhances productivity and lowers blood pressure. The color blue has a range of physical and emotional effects on humans, including making us feel at ease while paradoxically being linked to feelings of sadness. START CREATING FOR FREE Click to jump ahead: What aspects about your brand can you express by using a blue color palette, which popular brands today use blue and how can you create your own cohesive blue color palette? Explore all things blue before you get started on your next Venngage design project.
Today, blue remains the world’s favorite color, so let’s explore these best blue color palettes you can try in your next design. Whether it’s the serenity of a clear blue sky or the dazzling brilliance of a sparkling blue ocean, humans have for centuries been drawn to a variety of blue shades.
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